T-Mobile 10,303 sales at a $45 CAC
$265K in Meta spend in a single month, part of $459K total media across channels. Here is the full month, start to finish.
Clients ask me the same question all the time: how much can you actually run at once? Here is one answer. In May 2026 alone, I put $265,402 through Meta for T-Mobile, part of a $459,196 total media budget across channels that month. This is the story of where that money went, and what came back.
First, the leads
On Meta, two campaigns did the heavy lifting. A lead campaign spent $54,057 and brought in 13,645 web leads at $3.96 each. A sales campaign put $211,344 to work and drove 3,139 direct purchases. Between them they reached 4.5 million people and pulled in more than 201,000 clicks. Counting every channel, the operation generated 72,387 leads at a blended $6.39 cost per lead.
Then, the automation
A lead is only potential until someone talks to it. Every one of those leads dropped into an automated dialing and routing system that placed 51,934 calls. Of the 44,555 that landed inside business hours, 39,009 were answered. That is an 88% answer rate, the kind of pickup most call operations only wish for, and it happens because the system calls fast, calls smart, and never lets a fresh lead sit.
Finally, the close
From there it came down to conversations. The team closed 26.41% of every answered call, turning talk into 10,303 sales in a single month.
Anyone can spend money. The real job is making it come back, predictably, as customers you can count.
The number that matters
Stack it all up: $459,196 in media, 72,387 leads, 10,303 sales. That works out to a $45 customer acquisition cost, held steady across 31 days at seven-figure monthly spend. At T-Mobile's scale, $45 is not a number you test cautiously. It is a number you pour budget into.
Figures from May 2026 ad-manager and operations reporting. Sales, calls and CAC reflect the full multi-channel operation; Meta accounted for $265K of the total media budget that month.
