T-Mobile, 10,303 sales at a $45 CAC
The leads: a lead campaign took $54,057 → 13,645 web leads at $3.96; a sales campaign took $211,344 → 3,139 direct purchases. All channels combined: 72,387 leads at a blended $6.39 CPL.
The automation: every lead hit an automated dialing + routing system, 51,934 calls placed, 39,009 of 44,555 business-hours calls answered (88%), because the system calls fast and never lets a fresh lead sit.
The close: 26.41% of answered calls became customers, 10,303 sales in 31 days at a $45 CAC, on nearly half a million dollars of monthly media. "Seven-figure" overclaim fixed










