Full-funnel paid social and search, creative testing, and CRO, applied to real eCommerce brands across pet nutrition, health, viral kitchenware, cosmetics, footwear and apparel. Every number below comes from ad managers, Shopify and analytics I ran myself.
Subscription scale, blended-channel discipline, and a viral product, each with the receipts.
Owned Meta strategy (59 campaigns, 2,869 purchases on $317K) and supported Google ($116K → $175K conv value) for a subscription pet-nutrition brand. Built the creative-testing frameworks behind $5M of 2025 revenue alone.
Scaled a DTC anti-snoring brand on blended Meta ($1.07M spend) + Google ($861K), holding efficiency through peak. Live ad-account access retained, every number re-verifiable on demand.
Ran paid social for a viral DTC kitchenware product, scaling into a $100K December with UGC creative and tight CRO coordination.
The rest of the US & international portfolio.
Drove $1.1M in tracked revenue for a DTC health brand through full-funnel paid media and retention, angles and landing pages tuned to a health-conscious audience.
Managed paid acquisition for a DTC hair/health brand, $800K in tracked revenue on $190K blended spend.
Shopify brand launched May 2024, ~$200K on ~$50K Meta spend through 2025. Via Inventel. [PROOF, docx]
Google Ads: $7.08K spend → 1,480 sales. Brand anonymized · freelance client. [PROOF, Deck 1 p.13–17]
Meta: lei 41.4K spend → lei 72K conversion value (Dec 2023–Oct 2024). Brand anonymized · freelance client. [PROOF, Deck 2 p.20–21]
Rs 200M+ across 13 Pakistani DTC brands, locally-tuned creative, offers and full-funnel media buying.
Built and scaled paid media for a Pakistani women's apparel brand across three platforms, Rs 40M+ revenue on roughly Rs 6M of spend.
Full-funnel paid media for a cosmetics brand, creative and audience testing built around repeat purchase, holding a 3.96 average ROAS at scale.
Managed paid acquisition for two lifestyle stores in the same product line, 9,926 HMN orders in the Aug-2024 YTD window alone, 6.16x peak ROAS across the 3-brand 2023–24 portfolio incl. Moripha.
Scaled a Pakistani food brand on Meta with appetite-led creative and offer testing, a 6.46 average ROAS held across the account.
Highest-efficiency PK account, a 7.37 average ROAS on Meta. [PROOF, Deck 2 p.10]
Conversion-focused paid social for a baby-products brand. Existing screenshot ✓
Beauty DTC scaled with paid social + repeat purchase. [PROOF, Deck 2 p.13]
Third store of the HMN-family portfolio. [PROOF, docx]
Meta: Rs 1.91M spend → 1,928 sales. Brand anonymized · freelance client. [PROOF, Deck 1 p.13]
Google: Rs 792K spend → 1,420 conversions @ Rs 557. Brand anonymized · freelance client. [PROOF, Deck 1 p.13]
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