Full-funnel paid social and search, creative testing, and CRO, applied to real eCommerce brands across pet nutrition, health, viral kitchenware, cosmetics and apparel. The result: $14M+ in tracked international eCommerce revenue, plus Rs 200M+ for Pakistan DTC brands. Here's a look at the work.
Owned Meta strategy for a DTC pet-nutrition brand, scaling revenue across Meta & Google. Built creative testing frameworks that lifted win rate and blended ROAS across subscription funnels.
Scaled a DTC anti-snoring brand on blended Meta + Google, pushing spend to ~$70K/month at peak while holding efficiency, driving $5M+ in tracked revenue.
Ran paid social for a viral DTC kitchenware product, scaling to $100K/month in the peak December period with UGC-led creative and tight CRO coordination.
Drove $1.1M in tracked revenue for a DTC health brand through full-funnel paid media, with angle testing and landing-page optimisation tuned to a health-conscious audience.
Managed paid acquisition for a DTC hair/health brand, delivering $800K in tracked revenue with disciplined creative testing and offer optimisation.
Built and scaled paid social for a Pakistani women's apparel brand across Meta, Google & TikTok, driving Rs 40M+ in revenue with locally-tuned creative and offers.
Managed paid acquisition for two Pakistani DTC lifestyle brands, driving Rs 34M+ in combined revenue across Meta, Google & TikTok.
Ran full-funnel paid media for a Pakistani cosmetics brand, driving Rs 21.5M in revenue with creative and audience testing built around repeat purchase.
Scaled a Pakistani food brand on paid social, driving Rs 14M in revenue with appetite-led creative and offer testing.
Drove Rs 12.5M in revenue for a Pakistani baby-products brand through targeted paid social and conversion-focused funnels.
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