Ecommerce portfolio
32 brands across two markets. Every number comes from an ad account, a store or an analytics tool I worked in.
$12.37M store revenueWild Earth21.62 blended ROASWild Earth, Triple Whale26% of Q4 revenue from emailone US brand56,457 ordersZyppahDTC and subscription brands on Meta and Google, with retention built in.
I owned Meta strategy for a subscription pet-nutrition brand: 59 campaigns and 2,869 purchases on $317K, with Google in support ($116K to $175K in conversion value).
The creative-testing frameworks I built sat behind $5M of revenue in 2025 alone.
Proof: screenshots from the account, and the live account opened on a call.
Scaled a DTC anti-snoring brand on blended Meta and Google, holding efficiency through a peak of about $70K a month.
When the brand came back in 2026 I rebuilt the account structure. Meta ROAS nearly doubled without adding budget.
Proof: screenshots from the account, and the live account opened on a call.
Ran paid social for a viral kitchenware product and scaled it into a $100K December with UGC creative and tight conversion-rate work with the web team.
Proof: screenshots from the account, and the live account opened on a call.
Full-funnel paid media and retention for a DTC health brand.
Proof: screenshots from the account, and the live account opened on a call.
Paid acquisition built on disciplined creative testing and offer work.
Proof: screenshots from the account, and the live account opened on a call.
Media buyer on the paid team. These are the budgets I personally manage. Brand-level results are confidential.
Proof: the live account, opened on a call.
Took a new Shopify brand from launch through 2025 on Meta alone.
Proof: screenshots from the account, and the live account opened on a call.
Launched the brand into Black Friday and Christmas 2024.
Proof: the live account, opened on a call.
A hard account. The unit economics could not clear break-even at any ad cost, and I told the client so, then rebuilt retention instead of testing harder on their money.
Proof: the live account, opened on a call.
Proof: the live account, opened on a call.
Proof: the live account, opened on a call.
Also on the roster, no results published Keranique Aline Insole Jaca Sugar
Proof: screenshots from the account, and the live account opened on a call.
Also worked on: Keranique, Aline Insole, Jaca Sugar
Fashion, beauty, food, footwear and wellness, with locally tuned creative and offers.
Built and scaled paid media for a Pakistani women's apparel brand across three platforms.
Proof: screenshots from the account, and the live account opened on a call.
Full-funnel paid media built around repeat purchase. The brand is still running on the structure I set up.
Proof: screenshots from the account, and the live account opened on a call.
Scaled a food brand on Meta with appetite-led creative and offer testing.
Proof: screenshots from the account, and the live account opened on a call.
Two stores in the same product line, run side by side.
Proof: screenshots from the account, and the live account opened on a call.
Two years after launch the store is doing its best months. Rs 7.58M and 2,978 orders in the first 20 months.
Proof: screenshots from the account, and the live account opened on a call.
A cost-cap structure carrying most of the spend at a steady return.
Proof: screenshots from the account, and the live account opened on a call.
Conversion-focused paid social for a baby-products brand.
Proof: screenshots from the account, and the live account opened on a call.
The most efficient Pakistan account on file.
Proof: screenshots from the account, and the live account opened on a call.
Steady at Rs 2M to 3M a month on a small, disciplined budget.
Proof: screenshots from the account, and the live account opened on a call.
I run my own store too, so I feel every rupee of ad spend the way a founder does.
Proof: screenshots from the account, and the live account opened on a call.
Proof: the live account, opened on a call.
A smaller store run alongside two larger accounts.
Proof: the live account, opened on a call.
First campaigns live. Too early for a result.
Proof: the live account, opened on a call.
Also on the roster, no results published Bodywear Silk Bodies
Nothing matches that search. Try a brand name or a niche like roofing, beauty or telecom.
Proof: the live account, opened on a call.
Also worked on: Bodywear, Silk Bodies
Send me the account. I show you the three things costing you money, and you keep the findings either way.
What I do for a store
Campaign structure, budgets and a creative testing rhythm that finds new winners before the old ones tire. Google Search, Shopping and Performance Max in support.
UGC, statics and AI-made video, briefed from what the account data says is working, not from taste.
Welcome, abandoned cart, post-purchase and win-back. On one US brand email carried 26% of Q4 revenue.
Platform, Triple Whale and store figures reconciled every week, with targets set from your margin.
In their words
We handed Hamza the keys to our entire paid social operation and never looked back. The testing frameworks and scaling strategies he built ran under his direction, and the revenue followed.
Hamza took over our ads and the results showed up fast. He treats the budget like it is his own money and keeps us in the loop every step of the way.
Free audit call
I audit your ad account, your tracking and your follow-up, and show you the three things costing you money right now. You keep the findings either way.
One-on-one, 30 minutes.
So the time goes on your numbers, not on a pitch.
Whether we work together or not.